Charla Blue Photography

The Client

Charla Avery is a professional photographer specializing in weddings, portraits, high school seniors, and lifestyle sessions. She recently relaunched her website and rebranded Charla Blue Photography. In addition to her ongoing emphasis on wedding and portrait photography, she is building a new, unique concept for lifestyle photography: In a “Day in the Life” photo session, Charla documents families in their daily lives and finds richness in the simplest acts of eating breakfast, playing outside, working around the home, or being active in the community.

The Need

Charla was interest in rebranding her business with a renewed focus based on developments in the profession and ongoing positive feedback from her previous and current clients. For Charla Blue Photography, she wanted a combination of photo portfolio, blogging her personal life, and a place where current clients and potential future clients could not only contact her but picture themselves making use of her professional services.

The Solution


Charla Blue Photography shifted from another blogging host to WordPress where the website currently resides. The site is built from a premium template with additional features added, included custom-built plugins, WordPress-standard addons, and SEO optimization to create a site that is represents the “front door” of her business.

The public-facing portion of her site is not all there is to the business, however. Client relations, project management, invoicing, calendar management, and other back office issues are also important to keeping the business moving forward. With a combination of front-end consumer branding and back-end business management, Charla is able to focus on what she does best: take really good photos that bring her clients back for more.

Photo Credit: Charla Blue Photography

David Kissinger consults with companies, trade associations, non-profits and entrepreneurs on external affairs, public relations, marketing, advocacy, IT strategy, web development and content.

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