The Client

Technology is coming faster to the Realtor profession than anyone anticipated – and in ways that few could have guessed. This includes advocacy as well. The Realtor profession is blessed with one of the most comprehensive advocacy, lobbying and public policy programs of any industry in the United States.

The Need

The greatest effect of advocacy and political support for Realtors is at the local level. The South Bay Association of REALTORS®, located in Torrance, Calif., serves 4,000 Realtors in ten cities in Southwest Los Angeles County. SBAOR needs a way to reach these members, who have different needs, profiles and business focuses.

The Solution

SBAOR turned to NationBuilder, a Los Angeles-based company that hosts community-driven sites for non-profits, advocacy groups, political campaigns of all stripes and anyone who wants to build a two-way dialogue with their “nation”.

NationBuilder is built on top of Ruby on Rails, effectively putting another nail in the coffin of the idea that Rails cannot scale properly. Registered users, including SBAOR, have full frontend design control from color, typography and image management to placement of blog posts, dedicated pages, wikis, fundraising tools, a clever CRM, and third-part addons. The frontend is build with SASS and Liquid Markup in order to simplify complicated CSS rules in a fully-responsive layout and airtight security controls.

In January 2015, SBAOR launched in a rolling, agile fashion beginning with fully-customized frontend layout, news-like communication tools, a wiki dedicate to real estate issues. Further functionality is to follow including fundraising components, features of major contributors, and a wider array of tools useful to working Realtors in SBAOR’s area.

David Kissinger consults with companies, trade associations, non-profits and entrepreneurs on external affairs, public relations, marketing, advocacy, IT strategy, web development and content.

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